Multi-colour systems fail quietly. Each new product picks a hue, the palette drifts, and eighteen months later nothing looks related. Committing to one accent removes the decision permanently.
So where does identity come from?
Form. Each product in the lab carries its own geometric mark — a lattice, an orbit, a stack — built from the same primitives and rendered in the same monochrome. The products read as siblings, but nobody confuses them.
- One accent, used on roughly three percent of any given screen
- Colour never carries meaning on its own — status is always written out
- Product identity through geometry, not hue